At Starwood the Design was always a crucial part of the experience. Whether it was the curvature of the wood in the desk, the lighting in the bathroom, or the weight of the paperstock in the collateral, the design helped tell the story of the brand and promoted the narrative of the experience. When we spoke with potential investors, internal associates, vendors or even just discussed the direction of the brands it was always essential to be immersed in spaces that supported that conversation and demonstrated our commitment to design.
Our design language for Starwood spoke to a modern, tech forward company that was a truly foundational canvas for the personality rich stories of the ten key lifestyle driven brands in the portfolio. Wherever possible we enlightened our guests with the promise of Starwood's highly differentiated design vision and brand narratives.