LIVE LIKE YOU ARE ALIVE
“Live Like You Are Alive” was lululemon’s 2025 global campaign — a bold, emotionally-charged call to action that champions vitality in every form. More than a performance message, it’s an invitation to presence: to move freely, to feel deeply, and to engage fully in the rhythm of life. Product stories power the promise — from the Align™ collection, celebrating ten years of weightless comfort, to the new Glow Up line, designed to energize your look and performance with a balance of style and function. The campaign blends aspirational energy with inclusivity, celebrating both elite athletes and everyday movers, reminding the world that the moment you stop moving, you stop truly living.