Women-first" design
By analyzing data from over one million 3D foot scans of women. The goal was to create a shoe specifically for the female foot, rather than adapting a male design, which the brand's chief product officer referred to as "shrink it and pink it".

The Blissfeel was the result of four years of research and testing. Lululemon also partnered with 3D foot-scanning company Volumental for fit and performance analysis.

The launch was supported by an ad campaign titled "A Woman's Foot," which celebrated the unique aspects of female runners and their feet.

We received the "Launch of the Year" award for the Blissfeel at the 36th annual FN Achievement Awards in November 2022