W Hotels Brand Strategy & Vis ID.
W Hotels' brand identity is centered around "What’s New and Next," combining bold, modern luxury with local design and vibrant energy to create a sense of connection and community. Key elements include an unpredictable, always-on programming across culture, design, music, and fashion; a focus on local cultural immersion; a signature style that is both familiar and fresh; and the "Whatever/Whenever" service that offers infinite possibilities and insider access to the world of "what's next".
Future Forward Videos
Brand Imagery + Look & Feel
W FIT Programming:
Strike a Pose with Tara Stiles
In partnership with the industry’s yoga rebel, FIT with Tara Stiles flips the traditional idea of fitness on its head with a non-traditional approach to working out while on the road. Comprised of a curated in-room workout video designed for the needs of the W traveler, in-room tip cards with quick fixes to get camera-ready in a flash, and an exclusive series of intimate FIT with Tara Stiles packages available at some of the most glamorous W Retreats around the world, the program allows guests to polish their body and mindset in a uniquely W way.
