Dupeswap
At lululemon, we know the rise of “dupe culture” has sparked conversations around value, quality, and authenticity. With our Dupe Swap, we wanted to meet that conversation head-on—inviting people to trade in their imitation leggings for the real thing, our Align pant. For us, it wasn’t just about giving away product; it was about creating an experience where people could feel the difference for themselves—the softness, the stretch, the craftsmanship that simply can’t be duplicated. By recycling the dupes, we also stayed true to our commitment to sustainability. The event was a celebration of our confidence in what we make and a reminder that when you choose Lululemon, you’re choosing more than leggings—you’re choosing quality, performance, and a community that moves together.