LET INSTINCT LEAD
Lululemon’s "Let Instinct Lead" (Fall 2023) is a seasonal collection focusing on versatile, mix-and-match pieces for transitioning, often styled as "quiet luxury 2.0". It emphasizes comfort, utility, and intuitive, on-the-move styling. The campaign showcases, for example, neutral-toned outfits, functional jackets, and comfortable bottoms designed for versatile, daily wear.